Marketing (Record no. 19755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Chinhoyi Univers |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260119073650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780631196389 |
| Terms of availability | $36-00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RDA |
| Modifying agency | CHINHOYI UNIVERSITY OF TECHNOLOGY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | MER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David Mercer |
| Relator term | creator |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Mercer, David |
| Medium | text |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| Name of publisher, distributor, etc | Blackwell Business, Oxford |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 560 pages |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| Form subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Edition | second edition |
| Classification part | 5413.13 |
| Item part | MER |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Open Shelf - Main Library | 10/05/2011 | Purchase | 029585 | HF5413.13 | bk0038420 | 01/19/2026 | C.029585 | 01/19/2026 | Books |