Consumer bahavior: (Record no. 20100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922cam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Chinhoyi Univers |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716125110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 721003s1972 inu bs 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538746861 |
| Terms of availability | $65-00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RDA |
| Modifying agency | CHINHOYI UNIVERSITY OF TECHNOLOGY |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD6483 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kardes, Frank |
| Relator term | Creator |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer bahavior: |
| Remainder of title | Science and Practice/ |
| Statement of responsibility, etc | by Frank R. Kardes, Thomas W. Cline, Maria L. Cronley |
| Medium | [text] |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Cengage Learning; |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 459 pages: |
| Other physical details | illustrations (some color) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industries |
| General subdivision | Social aspects |
| -- | Public opinion |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Public opinion |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public opinion |
| Geographic subdivision | United States. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cline, Thomas W. |
| Relator term | Creator |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cronley, Maria L. |
| Relator term | Creator |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 6483 |
| Item part | KAR |
| Call number prefix | HD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Open Shelf - Main Library | 05/05/2026 | Donation | 049513 | HD6483KAR | bk0047624 | 07/16/2026 | C.049513 | 07/16/2026 | Books |