Normal view MARC view ISBD view

Marketing communication and advertising. (Record no. 253)

MARC details
000 -LEADER
fixed length control field	00644cam a2200217 4500
001 - CONTROL NUMBER
control field	0000001079
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150417s2003 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8185989931
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Bhatia, R. C.
245 10 - TITLE STATEMENT
Title	Marketing communication and advertising.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Dehli :
Name of publisher, distributor, etc.	Ashok Galgotia,
Date of publication, distribution, etc.	2003.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 390p. :
Other physical details	ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
Source of heading or term	sears
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	051003
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415.123 BHA	BK0015066	09/21/2023	018519	09/21/2023	Books
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415.123 BHA	BK0031329	09/21/2023		09/21/2023	Books