Electronic marketing : (Record no. 2802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00839cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010610 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150417s2004 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273684760 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Connor, John. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic marketing : |
| Remainder of title | theory and practice for twenty-first century. / |
| Statement of responsibility, etc. | by John O'Connor, Eamonn Galvin and Martin Evans. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 440. : |
| Other physical details | :ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galvin, Eamonn. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 061118 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.1265 O'CO | BK0000004 | 09/21/2023 | c.022481 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.1265 O'CO | BK0017016 | 09/21/2023 | 09/21/2023 | Books |