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Principles of marketing / (Record no. 3617)

MARC details
000 -LEADER
fixed length control field	01998cam a22003494a 4500
001 - CONTROL NUMBER
control field	0000018669
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	041214s2006 njum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131469185
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)57283926
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	YDX
042 ## - AUTHENTICATION CODE
Authentication code	c=Program for Cooperative Cataloging
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.K636 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	658.8
Item number	K84p11
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 651, [94] p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip055/2004029593.html">http://www.loc.gov/catdir/toc/ecip055/2004029593.html</a>
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	091125
913 ## -
--	N
989 ## -
--	20230822095114.0
--	1430738153

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 KOT	BK0044046	09/21/2023	c.023983	09/21/2023	Books
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 KOT	BK0033354	09/21/2023		09/21/2023	Books