Marketing research. / (Record no. 3731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00969cam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000019002 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211 xx 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126517916 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research. / |
| Statement of responsibility, etc. | by Aaker, David A., Kumar, V. and Day, George S. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 774p. : ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100211 |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK00337723 | 09/21/2023 | c.024583 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK0043466 | 09/21/2023 | c.032349 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK0043465 | 09/21/2023 | c.032346 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK0043461 | 09/21/2023 | c.032348 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK0043458 | 09/21/2023 | c.032347 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 AAK | BK0043462 | 09/21/2023 | c.032345 | 09/21/2023 | Books |