Hands-on social marketing : (Record no. 4708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01898cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021655 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100422t20102011caum a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010017528 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412953696 (pbk. : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412953693 (pbk. : acid-free paper) : |
| Terms of availability | Donation |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)609305262 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b68678575 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDXCP |
| -- | UtOrBLW |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .W44 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinreich, Nedra Kline. |
| 245 10 - TITLE STATEMENT | |
| Title | Hands-on social marketing : |
| Remainder of title | a step-by-step guide to designing change for good / |
| Statement of responsibility, etc. | Nedra Kline Weinreich. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2010, c2011. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 309 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analyzing the problem, environment, and resources -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120522 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | MARS |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | nq101510osupfw |
| -- | MARS |
| 913 ## - | |
| -- | N |
| 989 #7 - | |
| -- | 20230822095114.0 |
| -- | 1401800014 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5414 WEI | BK0042805 | 09/21/2023 | c.031403 | 09/21/2023 | Books |