Marketing research : (Record no. 5009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812cam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022556 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121126e200600 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706892 : |
| Terms of availability | $40.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc. | by Naresh K Malhotra. and David F. Birks. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c.2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 835p. : |
| Other physical details | ill ; |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David F, Birks. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 121126 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 MAL | BK0042460 | 09/21/2023 | c.033884 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 MAL | BK0042459 | 09/21/2023 | c.033885 | 09/21/2023 | Books |