Electronic marketing : (Record no. 589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01102cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000003049 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990618e200000 txum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99064779 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211077 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)44494241 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | CE@ |
| -- | JCU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .R44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reedy, Joel. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic marketing : |
| Remainder of title | integrating electronic resources into the marketing process / |
| Statement of responsibility, etc. | Joel Reedy, Shauna Schullo, Kenneth Zimmerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 466 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schullo, Shauna. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Kenneth. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Dryden Press series in marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070111 |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.1265 REE | BK0004123 | 09/21/2023 | 09/21/2023 | Books |