MARC details
000 -LEADER |
fixed length control field |
02845ngm a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
0000025091 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230921135136.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m c |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr|cna|||a|||| |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
vz|czazum |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080121s2008 enk|||||||||||s|||v|eng d |
028 50 - PUBLISHER OR DISTRIBUTOR NUMBER |
Publisher or distributor number |
1797 |
Source |
Henry Stewart Talks |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
HST1797_1_3 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
000868793 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
KCL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Webber, Richard, |
Dates associated with a name |
1947- |
Relationship |
spk |
245 10 - TITLE STATEMENT |
Title |
Geodemographics |
Medium |
[electronic resource] / |
Statement of responsibility, etc. |
Richard Webber. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Henry Stewart Talks, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (1 streaming video file (69 min.) : |
Other physical details |
color, sound). |
490 1# - SERIES STATEMENT |
Series statement |
Targeting and segmentation in marketing : from the fundamentals to the latest developments |
500 ## - GENERAL NOTE |
General note |
Animated audio-visual presentations with synchronized narration. |
500 ## - GENERAL NOTE |
General note |
Title from title frames. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Geodemographics -- Different postcode examples -- First assumptions -- Similar neighborhoods across the country -- Second assumptions -- The postcode system -- Mosaic UK -- Postcode classification advantages -- Qualifying consumption characteristics -- Utilizing postcode classification -- Key applications of geodemographics -- Using geodemographics for insight -- Political campaigning methods -- Creation and meaning of a profile -- Area profiling by common targets -- Practical issues in customer profiling -- Market estimation -- Requirements of marketing GIS system -- Issues when selecting a system -- Neighborhood opposed to occupation -- Inferences from name and address -- Neighborhoods as brands -- Formal test for neighborhood as a predictor -- Which discriminator predicted best? -- Why neighborhoods differ? -- Contributors to differences in consumption -- Peer group effects -- Coverage of Mosaic classification systems -- Similarities and differences in classification. |
506 ## - RESTRICTIONS ON ACCESS NOTE |
Terms governing access |
Access restricted to subscribers. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Geodemographics. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market segmentation. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Target marketing. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Henry Stewart talks. |
Name of part/section of a work |
Marketing & management collection. |
-- |
Targeting and segmentation in marketing |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST55.1797&c=250">http://hstalks.com/lib.php?t=HST55.1797&c=250</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST55&c=250">http://hstalks.com/lib.php?t=HST55&c=250</a> |
Materials specified |
Series |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
141013 |
989 ## - |
-- |
20230822095114.0 |