MARC details
| 000 -LEADER |
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| fixed length control field |
02306ngm a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000025101 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230921135136.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|cna|||a|||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vz|czazum |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080121s2008 enk|||||||||||s|||v|eng d |
| 028 50 - PUBLISHER OR DISTRIBUTOR NUMBER |
|---|
| Publisher or distributor number |
1858 |
| Source |
Henry Stewart Talks |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
HST1858_1_2 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
000868822 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KCL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Breur, Tom, |
| Affiliation |
(Principal, XLNT Consulting, Netherlands) |
| Relationship |
spk |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to evaluate results from direct marketing campaigns involving targeting |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Tom Breur. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
How to evaluate results from a direct marketing test |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Henry Stewart Talks, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (1 streaming video file (28 min.) : |
| Other physical details |
color, sound). |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Statistics of direct marketing : understanding the key methods and calculations |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Animated audio-visual presentations with synchronized narration. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title frames. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Determining the (one-off) marketing and targeting effect -- Tracking the (longitudinal) marketing and targeting effect over time -- Evaluating costs and statistical power analysis -- Best practice campaign selection process -- The case for a reference group -- The case for a random group -- Why select in this order? -- How to determine target depth -- Wrap up. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to subscribers. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| General subdivision |
Statistical methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Henry Stewart talks. |
| Name of part/section of a work |
Marketing & management collection. |
| -- |
Statistics of direct marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST54.1858&c=250">http://hstalks.com/lib.php?t=HST54.1858&c=250</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST54&c=250">http://hstalks.com/lib.php?t=HST54&c=250</a> |
| Materials specified |
Series |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
141013 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |