MARC details
| 000 -LEADER |
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| fixed length control field |
02866ngm a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000025260 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230921135143.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|cna|||a|||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vz|czazum |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100412s2010 enk|||||||||||s|||v|eng d |
| 028 50 - PUBLISHER OR DISTRIBUTOR NUMBER |
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| Publisher or distributor number |
2695 |
| Source |
Henry Stewart Talks |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(HSTalks)HST2695_1_3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hagen, Dan, |
| Affiliation |
(Managing Partner, MPG, UK) |
| Relationship |
spk |
| 245 10 - TITLE STATEMENT |
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| Title |
Media choice |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Dan Hagen, Kieron Matthews and Rob Mason. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Henry Stewart Talks, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (1 streaming video file (74 min.) : |
| Other physical details |
color, sound). |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Modern brand management : fundamentals and latest thinking |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Animated audio-visual presentation with synchronized narration. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title frames. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Traditional media: What is traditional media? -- Key drivers of media change -- The rules of media planning are changing -- Changes in consumer behavior and expectation -- Smart brands are connecting in multiple ways -- Understanding consumers better -- The benefits of different media channels Online Pic' n' mix: The market has changed dramatically -- Disappearance of high street shops -- Shoppers have moved online -- The first recession since the internet has become a mass medium -- Online is the only medium showing growth -- The digital media mix -- Trends in: participation, advocacy, contribution, diversity and innovation Sponsorship: The rapidly changing media landscape, along with more sophisticated consumers, has allowed sponsorship to become one of the most powerful routes to engage audiences -- Definition of sponsorship -- Understanding, buying and activating it -- Case histories -- Sponsorship is 'content'. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to subscribers. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mason, Rob, |
| Affiliation |
(Managing Director, SBI (an IMG company), UK) |
| Relationship |
spk |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matthews, Kieron, |
| Affiliation |
(Internet Advertising Bureau, UK) |
| Relationship |
spk |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Henry Stewart talks. |
| Name of part/section of a work |
Marketing & management collection. |
| -- |
Modern brand management |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST102.2695&c=250">http://hstalks.com/lib.php?t=HST102.2695&c=250</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST102&c=250">http://hstalks.com/lib.php?t=HST102&c=250</a> |
| Materials specified |
Series |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
141013 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |