The principles and practice of marketing / (Record no. 6691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00889cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000028408 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | xxm a000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077140007 : |
| Terms of availability | $55.00 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 JOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 245 14 - TITLE STATEMENT | |
| Title | The principles and practice of marketing / |
| Statement of responsibility, etc. | David,Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index and Bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Great Britain. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick Fiona. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Principles & practice of marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 150626 |
| 913 ## - | |
| -- | - |
| 989 ## - | |
| -- | 20230822095114.0 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| -- | gp-----b-f-aaap 040226040413 mn cmbs prest |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 JOB | BK00457850 | 09/21/2023 | c.038333 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 JOB | BK00457794 | 09/21/2023 | c.038332 | 09/21/2023 | Books |