MARC details
000 -LEADER |
fixed length control field |
02107cam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
0000028610 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230921135209.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090921s2010 nyum b a001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009039009 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA9A8095 |
Source |
bnb |
019 ## - |
-- |
431872658 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073404769 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073404764 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071267816 (pbk.) : |
Terms of availability |
$62.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071267816 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)320803664 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)320803664 |
Canceled/invalid control number |
(OCoLC)431872658 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
CDX |
-- |
FER |
-- |
DEBBG |
-- |
OCL |
-- |
UKM |
-- |
OCL |
-- |
YDXCP |
-- |
ZWZ |
-- |
OCLCF |
-- |
UKMGB |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/342 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior & marketing strategy / |
Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behavior and marketing strategy. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
Date of publication, distribution, etc. |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 554 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944-. |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
151109 |
913 ## - |
-- |
N |
989 #7 - |
-- |
20230822095114.0 |