Chinhoyi University Of Technology OPAC

Consumer behavior & marketing strategy / (Record no. 6774)

MARC details
000 -LEADER
fixed length control field 02107cam a2200409 a 4500
001 - CONTROL NUMBER
control field 0000028610
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135209.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090921s2010 nyum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009039009
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA9A8095
Source bnb
019 ## -
-- 431872658
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404769 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404764 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816 (pbk.) :
Terms of availability $62.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071267816 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)320803664
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)320803664
Canceled/invalid control number (OCoLC)431872658
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- CDX
-- FER
-- DEBBG
-- OCL
-- UKM
-- OCL
-- YDXCP
-- ZWZ
-- OCLCF
-- UKMGB
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior & marketing strategy /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer behavior and marketing strategy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 554 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 151109
913 ## -
-- N
989 #7 -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415.3 PET BK00455980 09/21/2023 c.039392 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415.3 PET BK0048918 09/21/2023 c. 040520 09/21/2023 Books
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