Introduction to marketing / (Record no. 7192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597cam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000029736 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 931213s1994 enkmhk a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538754873 : |
| Terms of availability | $107.00 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .F684 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing / |
| Statement of responsibility, etc. | Carl Mcdaniel [et...al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Cenagage, |
| Date of publication, distribution, etc. | c, 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 777 p. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles. |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 MCD | BK0048085 | 09/21/2023 | c040469 | 09/21/2023 | Books |