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Managing marketing in the 21st century : (Record no. 7276)

MARC details
000 -LEADER
fixed length control field	01179cam a22003132 4500
001 - CONTROL NUMBER
control field	0000029922
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135239.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170208s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780979734441 :
Terms of availability	$41.00
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Capon, Noel.
245 10 - TITLE STATEMENT
Title	Managing marketing in the 21st century :
Remainder of title	developing and implementing the market strategy /
Statement of responsibility, etc.	Noel Capon and Roy Capon with James Mac Hulbert.
250 ## - EDITION STATEMENT
Edition statement	European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Bronxville, NY :
Name of publisher, distributor, etc.	Wessex,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii; [various pagination] p. ;
Dimensions	cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographic references and glossary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Capon, Roy,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hulbert, James Mark.
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name	www.mm21c.eu
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	170208
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0049734	09/21/2023	c.040973	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0049735	09/21/2023	c.040973	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0049731	09/21/2023	c.040973	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0049713	09/21/2023	c.040952	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0049804	09/21/2023	c.042014	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 CAP	BK0051122	09/21/2023		09/21/2023	Books