Chinhoyi University Of Technology OPAC

Analysing media texts / (Record no. 7303)

MARC details
000 -LEADER
fixed length control field 02099cam a2200373 a 4500
001 - CONTROL NUMBER
control field 0000029975
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135240.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060913s2006 enkm b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006298258
019 ## -
-- 779697933
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0335218873
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780335218875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0335218865 :
Terms of availability US$33.15
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780335218868
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.C76
Item number A53 2006
245 00 - TITLE STATEMENT
Title Analysing media texts /
Statement of responsibility, etc. edited by Marie Gillespie and Jason Toynbee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Maidenhead, Berkshire, England ;
-- New York, NY, USA :
Name of publisher, distributor, etc. Open University Press in association with the Open University,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 208 pages :
Other physical details illustrations ;
Dimensions 25 cm +
Accompanying material 1 DVD-ROM (4 3/4 in.)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee.
520 1# - SUMMARY, ETC.
Summary, etc. "This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: IBM PC or compatible with optical disk reader.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media criticism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Discourse analysis.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Semiotics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Content analysis (Communication)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gillespie, Marie,
Dates associated with a name 1953-.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Toynbee, Jason.
989 ## -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 96.L34 ANA BK0049830 09/21/2023 c.041085 09/21/2023 Books
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