Normal view MARC view ISBD view

Marketing : (Record no. 7429)

MARC details
000 -LEADER
fixed length control field	01453cam a2200421 a 4500
001 - CONTROL NUMBER
control field	0000030255
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135248.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr \|\|\|\|\|\|\|\|\|\|\|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100728s2010 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2010483152
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415778992 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415778999 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415779005 (pbk.) :
Terms of availability	$24.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415779006 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203870341 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0203870344 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	16353408
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.M664 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	85.40
Number source	bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Moore, Karl,
Dates associated with a name	1955-.
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	the basics /
Statement of responsibility, etc.	Karl Moore and Niketh Pareek.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	New York :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	240 p. :
Other physical details	ill. ;
Dimensions	21 cm.
490 0# - SERIES STATEMENT
Series statement	The basics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior
General subdivision	Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pareek, Niketh.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	170710
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415.13 MOO	BK0050468	09/21/2023	c.042661	09/21/2023	Books