Principles of marketing / (Record no. 7604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784cam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000030746 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180905s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 : |
| Terms of availability | $69.57 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | by Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida : |
| Name of publisher, distributor, etc. | Pearson India Education Services, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,732 p. : |
| Other physical details | col.ill. ; |
| Dimensions | cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong Gary. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 180905 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 KOT | BK0051419 | 09/21/2023 | c.043305 | 09/21/2023 | Books | ||||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | 1 | HF 5415 KOT | BK0051418 | 05/06/2026 | c.043303 | 09/21/2023 | Books | 04/30/2026 |