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Marketing management / (Record no. 7605)

MARC details
000 -LEADER
fixed length control field	00683cam a2200217 4500
001 - CONTROL NUMBER
control field	0000030750
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180906s2002 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332557185
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	15th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chennai :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	various pagings :
Other physical details	ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
Source of heading or term	sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane.
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 KOT	BK0051318	09/21/2023	c.043222	09/21/2023	Books