Marketing / (Record no. 7665)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02928cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000030935 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111025s2013 ohum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011941854 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199079926 |
| Terms of availability | $65.22 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L2624 2013 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L2624 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel, Christo Boshoff, Nic Terblanche, Roger Elliot, HB Klopper. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cape Town : |
| Name of publisher, distributor, etc. | Oxford, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 591 p : |
| Other physical details | ill ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1 : The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2 : Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Pt. 3 : Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4 : Distribution decisions -- Marketing channels -- Supply chain management -- Retailing -- Pt. 5 : Promotion and communication strategies -- Promotional planning for competitive advantage -- Advertising and public relations -- Sales promotion and personal selling -- Pt. 6 : Pricing concepts -- Setting the right price -- Pt. 7 : Technology-driven marketing -- Customer relationship management (CRM) -- Social media and marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, Marketing, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boshoff, Christo. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Terblanche, Nic. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliot, Roger. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klopper, HB. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 190415 |
| 913 ## - | |
| -- | N |
| 989 #7 - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 MAR | BK0053138 | 09/21/2023 | c.043970 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415 MAR | BK0053135 | 09/21/2023 | c.043971 | 09/21/2023 | Books |