Visual persuasion : (Record no. 7818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01409cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000031510 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960516s1997 caum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96025184 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB97-19073 |
| 019 ## - | |
| -- | 37595242 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803972466 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780803972469 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)34772403 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)34772403 |
| Canceled/invalid control number | (OCoLC)37595242 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | UKM |
| -- | CUM |
| -- | BAKER |
| -- | NLGGC |
| -- | BTCTA |
| -- | YDXCP |
| -- | LVB |
| -- | CNC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Messaris, Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Visual persuasion : |
| Remainder of title | the role of images in advertising / |
| Statement of responsibility, etc. | Paul Messaris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks ; |
| -- | London ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 297 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 275-288) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commercial art. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 210422 |
| 913 ## - | |
| -- | N |
| 989 #7 - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5822 MES | BK0052523 | 09/21/2023 | c.045854 | 09/21/2023 | Books |