Chinhoyi University Of Technology OPAC

Visual merchandising : (Record no. 7857)

MARC details
000 -LEADER
fixed length control field 03939cam a2200433Ii 4500
001 - CONTROL NUMBER
control field 0000031693
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135314.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151014s2016 enkm f b a001 0 eng d
019 ## -
-- 910984255
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780676876
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1780676875
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number 937371640
040 ## - CATALOGING SOURCE
Original cataloging agency CDX
Language of cataloging eng
Description conventions rda
Transcribing agency CDX
Modifying agency CLE
-- UAB
-- CAD
-- YDXCP
-- BTCTA
-- BDX
-- SINLB
-- NZAUC
-- UtOrBLW
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5845
Item number .M67 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/57
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, Tony,
Relator term author
Authority record control number or standard number http://id.loc.gov/authorities/names/n88040568.
245 10 - TITLE STATEMENT
Title Visual merchandising :
Remainder of title window and in-store displays for retail /
Statement of responsibility, etc. Tony Morgan.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Laurence King Publishing,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 224 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (page 221) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- The history of visual merchandising -- The role of a visual merchandiser. The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success -- Store design. What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?; Store study: Kurt Geiger -- Windows. Getting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window calendar; Window standards and maintenance, and budget; Store study: Fortnum & Mason --.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note In-store visual merchandising. Product adjacencies; Floor layouts; Store study: Matthew Williamson; Fixtures and fittings; Wall fixtures; Product handling; Store study: Flight 001; In-store displays and hot shops; Point of sale and add-on sales; Clearance merchandise; Signage and ticketing; Case study: Colorset; Lighting; Case study: ERCO lighting; Ambience; Technology; Retail standards and maintenance, and budget; Virtual visual merchandising; Store study: Topshop -- Mannequins. Sculpting; Purchasing mannequins; Dressing a mannequin; Securing a mannequin; Grouping mannequins; Maintenance -- The visual merchandiser's studio. The visual merchandiser's toolbox; Health and safety; Lighting chart -- Glossary.
520 ## - SUMMARY, ETC.
Summary, etc. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Display of merchandise
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Show windows
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Merchandising
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh85083755.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Display of merchandise
General subdivision Design
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Show windows
General subdivision Design
Form subdivision Case studies.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 210609
913 ## -
-- N
989 #7 -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5845 MOG BK00459402 09/21/2023 c.045713 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5845 MOG BK00459399 09/21/2023 c.045712 09/21/2023 Books
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