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Marketing communication : (Record no. 8803)

MARC details
000 -LEADER
fixed length control field	00920cam a22002534a 4500
001 - CONTROL NUMBER
control field	0000028606
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040312s2004 xx m b a001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0702165093 (pbk.)
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.123
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	.M37 2004
245 00 - TITLE STATEMENT
Title	Marketing communication :
Remainder of title	an integrated approach /
Statement of responsibility, etc.	Ludi Koekemoer (ed) ; authors, Steve Bird [and others]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cape Town :
Name of publisher, distributor, etc.	Juta,
Date of publication, distribution, etc.	2014.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Cape Town :
Name of producer, publisher, distributor, manufacturer	Juta,
Date of production, publication, distribution, manufacture, or copyright notice	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 514 pages :
Other physical details	illustrations ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Koekemoer, Ludi.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bird, Steve.
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5412 MAR	BK00455881	09/21/2023	c.039055	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5412 MAR	BK00455878	09/21/2023	c.039057	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5412 MAR	BK00455879	09/21/2023	c.039056	09/21/2023	Books