Marketing research : (Record no. 8844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01476cam a22003731i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000029315 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121112s2013 enkm f b a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199597352 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 019965509X (pbk.) : |
| Terms of availability | $40.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)847519850 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b7389879x |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B655 2013 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B655 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradley, Nigel, |
| Titles and words associated with a name | author, |
| Dates associated with a name | 1958-. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | tools & techniques / |
| Statement of responsibility, etc. | by Nigel Bradley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 527 pages : |
| Other physical details | ill. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Content type code | sti |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160704 |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.2 BRA | BK00457118 | 09/21/2023 | c.040299 | 09/21/2023 | Books |