Management of electronic media / Alan B. Albarran.
Material type:
TextBoston, MA : Wadsworth Cengage Learning, 2010Edition: fourth editionDescription: xxii, 332 pages : illustrations ; 24 cmISBN: - 9780495569428
- 0495569429 :
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96.M34 ALB (Browse shelf(Opens below)) | c.032055 | Available | BK0042335 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96.M34 ALB (Browse shelf(Opens below)) | c.032056 | Available | BK0042334 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96.M34 ALB (Browse shelf(Opens below)) | c.032057 | Available | BK0042333 |
Includes bibliographical references and index.
Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
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