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A cognitive psychology of mass communication / Richard Jackson Harris.

By: Material type: TextTextSeries: LEA's communication seriesNew York : Routledge, 2009Edition: fifth editionDescription: xii, 463 pages : illustrations ; 23 cmISBN:
  • 9780415993128 :
Subject(s): LOC classification:
  • P96.P75 H37 2009
Contents:
Mass communication in our wired society : the changing media landscape -- Research and theory in mass communication : how we study media scientifically -- The psychology of media use : tapping into our deepest selves -- Media portrayals of groups : distorted social mirrors -- Advertising : baiting, catching, and reeling us in -- Sports, music, and religion : emotion on display -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : watching all that mayhem really matters -- Sex : pornography, innuendo, and rape as a turn-on -- Socially positive media : teaching about health and other good things -- Responding to media : getting our two cents in.
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Includes bibliographical references (p. [371]-449) and index.

Mass communication in our wired society : the changing media landscape -- Research and theory in mass communication : how we study media scientifically -- The psychology of media use : tapping into our deepest selves -- Media portrayals of groups : distorted social mirrors -- Advertising : baiting, catching, and reeling us in -- Sports, music, and religion : emotion on display -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : watching all that mayhem really matters -- Sex : pornography, innuendo, and rape as a turn-on -- Socially positive media : teaching about health and other good things -- Responding to media : getting our two cents in.

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