Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

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Material type: Text

TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28ISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.13 WIL (Browse shelf(Opens below))	c.024063	Available		BK0031388

Previous ed.: 1997.

Includes bibliographical references (p. [813]-851) and index.

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