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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextUpper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 4th edDescription: xxiv, 932 pages : illustrations (chiefly coloured) ; 27 cmISBN:
  • 0131193783
Subject(s): DDC classification:
  • 647.94/098/8 22
LOC classification:
  • TX911.3.M3 K68 2006
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Includes index.

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