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Sales promotion : how to create and implement campaigns that really work / by Julian Cummins.

By:

Cummins, Julian

Material type: Text

Text

TextPublication details: London : Kogan Page, 1998.Edition: 2nd edDescription: vii,268 p. ; cmISBN:

0749424478

Subject(s):

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5438.5 CUM (Browse shelf(Opens below))	017998	Available		BK0007439

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Previous	HF 5438.4 STI Sales management : decisions, strategies, and cases /	HF 5438.4 WEL Sales force management.	HF 5438.5 BUR Promotion management /	HF 5438.5 CUM Sales promotion : how to create and implement campaigns that really work /	HF 5438.5 ZIN An investigation into the causes of sales and market share decline of lions lager brand : a case of Delta Beverages Zimbabwe from 2010 to 2013 /	HF 5439.7 HOL Sales force incentives : how to use them to increase sales. /	HF 5439.7 HOL Sales force incentives : how to use them to increase sales. /	Next

Includes index.

Includes bibliographical references.

2004

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