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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072833718 (alk. paper)
  • 0071111026 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C375 2005
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Includes bibliographical references and indexes.

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