Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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TextPublication details: Minneapolis/St. Paul : West Publishing Company, c1995.Description: xxxii, 604 p. : col. illISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 ZIK (Browse shelf(Opens below))	Available		BK0004131

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Includes bibliographical references (p. 573-584) and indexes.

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