Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.32 LOU (Browse shelf(Opens below))	Available		BK0006073

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Includes bibliographical references (p. 733-782) and index.

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