Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 pISBN: - 0471415723 (pbk. : alk. paper)
- 658.8 21
- HF5415.13 .A23 2001
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.13 AAK (Browse shelf(Opens below)) | c.022860 | Available | BK0034949 |
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| HF 5415.129 ROS Marketing channels : a management view / | HF 5415.129 ROS Marketing channels : a management view / | HF 5415.13 AAK Strategic marketing management / | HF 5415.13 AAK Strategic market management / | HF 5415.13 APP Applied strategic marketing / | HF 5415.13 APP Applied strategic marketing / | HF 5415.13 APP Applied strategic marketing / |
Includes bibliographical references and index.
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