Applications in basic marketing : clippings from the popular business press / by William D. Perreault and E. Jerome McCarthy. [text]
Material type: TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2005.Edition: 2004-2005 edDescription: vii, 214 p. : ill. ; 26 cmISBN:- 007118063
- 9780071180634
- HF5415.13 PER
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Donated by Dr. Greg Sojka.
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