Chinhoyi University Of Technology OPAC
Image from Google Jackets

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 1591396190 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.153 .K53 2005
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.153 KIM (Browse shelf(Opens below)) c.024595 Available BK00337621
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.153 KIM (Browse shelf(Opens below)) c.024596 Available BK00337745

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

There are no comments on this title.

to post a comment.
@2023 All rights reserved. C.U.T Library