Global brand strategy : unlocking brand potential across countries, cultures and markets / Sicco Van Gelder.
Material type:
TextPublication details: London : Sterling, VA : Kogan Page, 2003.Description: xii, 260 p. : ill. ; 25 cmISBN: - 0749440236
- HD69.B7 V357 2003
Contents:
The organization -- The brand expression -- Marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 69B7 VAN (Browse shelf(Opens below)) | c.024625 | Available | BK0033676 | |
|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 69B7 VAN (Browse shelf(Opens below)) | c.024626 | Available | BK00337658 |
Includes bibliographical references (p. [251]-256) and index.
The organization -- The brand expression -- Marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
There are no comments on this title.