Data mining techniques [text] : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff.
Material type: TextPublication details: Indianapolis, Ind : Wiley Pub, c2004.Edition: 2nd edDescription: xxv, 643 p : ill ; 24 cmISBN:- 0471470643
- 658.8/02 22
- HF5415.125 .B47 2004eb
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | BF 5415.125 BER (Browse shelf(Opens below)) | c.026668 | Available | BK0034134 |
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Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
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