Corporate reputation, the brand & the bottom line [electronic resource] : powerful proven communication strategies for maximizing value / Roger Haywood.

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TextPublication details: London ; Sterling, VA : Kogan Page, c2005.Edition: 3rd edDescription: xvi, 320 p. ; 24 cmOther title:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 59 HAY (Browse shelf(Opens below))	c.027545	Available		BK0035411

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"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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