Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]

Contributor(s):

Hair, Joseph F

Material type: Text

TextPublication details: Boston : McGraw-Hill/Higher Education, c2008.Edition: 1st edDescription: xvi, 382 p. : ill. ; 26 cmISBN:

9780073381022 (alk. paper)
0073381020 (alk. paper)

Subject(s):

Marketing research

DDC classification:

658.8/3 22

LOC classification:

.E894 2008

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Includes bibliographical references (p. [358]-361) and index.

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