Pride-Ferrell Foundations of marketing / by Williams M Pride and O. G. Ferrell.
Material type: TextPublication details: Boston : Houghton Miflin, 2007.Edition: 2nd edDescription: xxii, 537 p. : ill ; cmISBN:- 9780618705009 :
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HF 5415 PIT The Marketing decision maker / | HF 5415 PRI Pride-Ferrell Foundations of marketing / | HF 5415 PRI Pride-Ferrell Foundations of marketing / | HF 5415 PRI Pride-Ferrell Foundations of marketing / | HF 5415 PRI Pride-Ferrell Foundations of marketing / | HF 5415 PRI Pride-Ferrell Foundations of marketing / | HF 5415 PRI Pride-Ferrell Foundations of marketing / |
Includes appendix, glossary, notes and index.
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