Consumer behavior : a strategic approach / Henry Assael.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2004.Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: - 0618222154 :
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.3 ASS (Browse shelf(Opens below)) | c.032085 | Available | BK0043844 | |
|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.3 ASS (Browse shelf(Opens below)) | c.032086 | Available | BK0043846 | |
|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.3 ASS (Browse shelf(Opens below)) | c.032087 | Available | BK0043845 |
Browsing Chinhoyi University of Technology Libraries shelves Close shelf browser (Hides shelf browser)
| HF 5415.2 ZIK Marketing research / | HF 5415.3 ASS Consumer behavior : a strategic approach / | HF 5415.3 ASS Consumer behavior : a strategic approach / | HF 5415.3 ASS Consumer behavior : a strategic approach / | HF 5415.3 PET Consumer behavior & marketing strategy / | HF 5415.3 PET Consumer behavior & marketing strategy / | HF 5415.3 SUM Marketing research and consumer behaviour / |
Includes bibliographical references and indexes.
There are no comments on this title.