Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Material type: TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.Edition: 2nd edDescription: x, 552 p. : ill. ; 25 cmISBN:- 9789380501277 :
- 658.802 22
- HF5415.13 .G49 2009
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HF 5415.13 EVA Marketing in the 21st century / | HF 5415.13 FIF Strategic marketing management : planning and control. / | HF 5415.13 GIL Strategic marketing planning. | HF 5415.13 GIL Strategic marketing planning / | HF 5415.13 GIL Strategic marketing planning / | HF 5415.13 GIL Strategic marketing planning / | HF 5415.13 GIL Strategic marketing planning / |
Previous ed.: 2003.
Includes bibliographical references and index.
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