Contemporary strategic management / Robert M. Grant.
Material type: TextPublication details: Malden, MA : Blackwell Pub, 2008.Edition: 6th edDescription: xiv, 482 p : ill ; 25 cmISBN:- 9788126519644
- HD30.28 .G72 2005
Browsing Chinhoyi University of Technology Libraries shelves Close shelf browser (Hides shelf browser)
HD 30.28 GRA Contemporary strategic management / | HD 30.28 GRA Contemporary strategic management / | HD 30.28 GRA Contemporary strategic management / | HD 30.28 GRA Contemporary strategic management / | HD 30.28 GRA Contemporary strategy analysis : concepts, techniques, applications / | HD 30.28 GRA Contemporary strategy analysis : concepts, techniques, applications / | HD 30.28 GRU Demystifying strategy : how to become a strategic thinker / |
Includes bibliographical references and index.
The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- Organization structure and management systems -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
There are no comments on this title.