Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 1st edDescription: xviii, 403 p. : ill. ; 28 cmISBN:- 0324315449 (pbk.)
- 658.8/04 22
- HF5415.13 .B565 2005
Includes bibliographical references and index.
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