How advertising works : a review of current thinking / Colin McDonald.

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Material type: Text

TextPublication details: Oxfordshire : NTC Publications, 1992.Edition: edDescription: 155 p. ; cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 MCD (Browse shelf(Opens below))	c.034840	Available		BK00444878

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Previous	HF 5823 HAC Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley.	HF 5823 JEF Advertising /	HF 5823 MAR The economist pocket advertising /	HF 5823 MCD How advertising works : a review of current thinking /	HF 5823 MUB Evaluating services offered by MEDIASERV Advertising and Marketing to its customers /	HF 5823 MUN An evaluation of the impact of advertising on sales growth : a case of Frog Cables Zimbabwe /	HF 5823 SAN Advertising theory and practice /	Next

Includes bibliographical references.

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