E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By:

Chaffey, Dave, 1963-

Material type: Text

TextPublication details: Harlow, England : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:

9780273719601 (pbk. : alk. paper) :
0273719602 (pbk. : alk. paper)

Subject(s):

DDC classification:

651.8

LOC classification:

HF5548.32 .C472 2009

Contents:

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5548.32 CHA (Browse shelf(Opens below))	c.034494	Available		BK00458860

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Includes bibliographical references and index.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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