Advertising creative : strategy, copy + design / by Tom Altstiel and Jean Grow.

By:

Altstiel, Tom

Contributor(s):

Material type: Text

TextPublication details: Los Angeles : Sage, c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:

9781412974912 :
1412974917

Subject(s):

LOC classification:

HF5823 .A758 2010

Contents:

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 ALT (Browse shelf(Opens below))	c.036114	Available	BK00459075
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 ALT (Browse shelf(Opens below))	c.036115	Available	BK00459078
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 ALT (Browse shelf(Opens below))	c.036116	Available	BK00459081
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 ALT (Browse shelf(Opens below))	c.036117	Available	BK00459080
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 ALT (Browse shelf(Opens below))	c.036118	Available	BK00459084

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Previous	HF 5822 MES Visual persuasion : the role of images in advertising /	HF 5822 SAN An evaluation of consumer motivations in impulse buying behaviour and its implications to marketers : a case of Harare consumers /	HF 5823 ADV Advertising creative : strategy, copy, design /	HF 5823 ALT Advertising creative : strategy, copy + design /	HF 5823 ALT Advertising creative : strategy, copy + design /	HF 5823 ALT Advertising creative : strategy, copy + design /	HF 5823 ALT Advertising creative : strategy, copy + design /	Next

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

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