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Mastering fashion marketing / Tim Jackson and David Shaw.

By: Contributor(s): Material type: TextTextSeries: Palgrave master seriesPublication details: Basingstoke [England] : Palgrave Macmillan, 2009.Description: xviii, 376 p : ill., plans ; 24 cmISBN:
  • 9781403919021
Subject(s): DDC classification:
  • 746.9/20688 22
  • 687.0688 22
LOC classification:
  • HD9940.A2 .J33 2009
Online resources:
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
Summary: This book combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. This book combines contemporary marketing theory with analysis.
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.036367 Available BK00458477
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.036368 Available BK00458474
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.036369 Available BK00458471
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.036370 Available BK00458478
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.036371 Available BK00458475
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 JAC (Browse shelf(Opens below)) c.045655 Available BK0051871

Includes bibliographical references (p. 351-353) and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

This book combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. This book combines contemporary marketing theory with analysis.

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