Marketing fashion / Harriet Posner.

By:

Posner, Harriet

Material type: Text

TextSeries: Portfolio (Laurence King Publishing)Publication details: London : Laurence King, 2011.Description: 224 p. : ill. (chiefly col.) ; 26 cmISBN:

9781856697231 (pbk.) :

Subject(s):

DDC classification:

391/.00688 22

LOC classification:

HD9940.A2 P67 2011

Contents:

1. Structure of the fashion market -- 2. The marketing toolkit -- 3. Research and planning -- 4. Understanding the customer -- 5. Introduction to branding -- 6. Fashion promotion -- 7. Careers in fashion marketing.

Summary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 9940. A2 POS (Browse shelf(Opens below))	c.036393	Available	BK00458382
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 9940. A2 POS (Browse shelf(Opens below))	c.036394	Available	BK00458388
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 9940. A2 POS (Browse shelf(Opens below))	c.036395	Available	BK00458385
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 9940. A2 POS (Browse shelf(Opens below))	c.036396	Available	BK00458383
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 9940. A2 POS (Browse shelf(Opens below))	c.036397	Available	BK00458392

Includes bibliographical references (p. 212) and index.

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

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